Bugle is honored to announce that our work with The ALS Association was a 2020 Platinum Winner at the prestigious MUSE Creative Awards. While I don’t do it often, I am proud to blow the horn on behalf of the Buglers who made this recognition possible!

As a truly global creative competition, the MUSE Creative Awards challenges agencies and brands all over the world to submit the work that pushes our industry forward. This year’s competition saw 4,618 entries from more than 57 countries.

We are humbled to be counted among creative agencies like Paradox Interactive from Sweden, Vidico from Australia, Magnetic Creative from South Africa, and Moving Bits from Singapore that similarly took home MUSE Platinum prizes for video. It’s inspiring to see our creative sit alongside the awesome work created for brands like Ferrari, Universal Music Group, Ikea, Hewlett Packard Enterprise, Puma, Dell, KFC, and Visa.

A Panel of International Jurors

According to Kenjo Ogn, CEO of MUSE Creative, “With an exceptional panel of judges, paired with rigorous judging processes, only the best can be given a title.”

The 2020 MUSE judging panel was an assembly of 56 experts from organizations like Grayling, MUH-TAY-ZIK / HOF-FER, Saatchi & Saatchi NY, BBDO Pakistan, Publicis One, Coley Porter Bell, and McCann Worldgroup.

Entries were gauged in accordance with the best standards in their respective industry. Submissions went through blind judging, where jurors assessed the qualities and concepts from creative and design standpoints. Winners were selected based on the culmination of the judging process who best met the competition criteria.

Spotlighting the Cause

While we are eternally grateful to the international judging panel for the recognition, MUSE also serves as an opportunity to raise further awareness for ALS. Because there is still more work to do.

In this global and uniquely shared moment caused by COVID-19, now more than ever, do each of us know what it’s like to feel trapped. As some quarantines across the world ease and others regress to more restrictive states, we are reminded of the everyday things we took for granted. We played in the park, walked through crowded streets, and didn’t hesitate to shake hands with a stranger.

But when this is over, the more than 20,000 Americans with ALS will still live with the daily fear that they will one day lose the fight to their disease.

When This Is Over is a Public Service Announcement that brings into sharp focus why everyday people can’t wait until this global health crisis is over, why The ALS Association can’t wait to accelerate their pursuit for improved treatments and a cure, and why those living with ALS can’t wait until we do so that their lives, too, can someday return to normal.

Explore the case study.

Competition: IAA’s MUSE Creative Awards
Status: Platinum Winner
Work: When This is Over PSA
Client: The ALS Association
Agency: Bugle

Post Production: Vinegar Hill
Sound Design: Defacto Sound
Music: All These Things That I’ve Done by The Killers