Author: Toby Ulm

The Making of Saint Frank
- By Toby Ulm
After a job goes wrong, Frank is called to clean up a mess he didn’t make. Saint Frank is a short film about best friends caught in a lose-lose situation. […]

Our Side Show Won a Side Show Award
- By Toby Ulm
A Side show. Side project. Passion project. Whatever you call them, they’re the creative outlets we use to express that part of ourselves that lives beyond the client brief. That’s […]

6 Awesome Creative Submissions from MUSE 2020
- By Toby Ulm
A couple of weeks ago, MUSE announced the winners for their 2020 Creative Awards. And, well, we won. Big. Our When This is Over PSA we created for The ALS […]

What Brands Can Learn From Statues
- By Toby Ulm
We would live in a much flatter world if we waited for perfect people before raising statues to them. Because, for all the triumphs, and advances, courage, vision, and selfless […]

Bugle Wins Its First AIGA 50
- By Toby Ulm
Very occasionally we’ll toot our own horn. Now is one of those times. Bugle is proud to share that our work producing Booz Allen Hamilton’s Talent XGuide recently won an AIGA […]

What Should Your Next Conference Smell Like?
- By Toby Ulm
An old copywriter friend of mine once described a truck that zoomed past him on a dusty Georgia lane: I remember the bite of jagged-toothed pebbles slicing through my worn […]

How To Build Rapport With A Roomful Of People You’ve Never Met
- By Toby Ulm
We’ve all seen them. Those human magnets who walk on stage and in a few short remarks attract the attention of an entire room. These speakers can somehow build rapport […]

Instructions For The Always-Fresh Simile Machine
- By Toby Ulm
Like bumpers at a bowling alley, rhetorical devices are the structures we use to guide our audience toward the idea we want to strike when writing or speaking. They empower […]

Clandestina: Cuba’s First Online Fashion Brand
- By Toby Ulm
Clandestina exists to disrupt the Cuban souvenir industry of rum and cigars. I first discovered the design shop last year while in Havana’s oldest neighborhood, Havana Verje. Until October 2017, […]