Bugle conceived and designed the XGuide in web and print versions to solidify the client’s talent experience strategy into something you could hold in your hand, a useful tool for navigating the client’s vibrant perks, benefits, programs, tools, and expectations.

Our choice of bespoke photography and original illustrations and headlines reflects the client’s customizable employee journey model through the intimacy of a journal doodle or a personal sketch on the back of a napkin. And the collection of 28 stories define what our client asks from its employees and what the company promises in return. A refreshed social contract between employer and employee, the XGuide shares a bold vision for an inspiring employee value proposition, and a new type of customizable career experience built on choice, on skill development, and a transformative appreciation model.

2018 AIGA50 award winner.

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