Created in partnership with The ALS Association, We Can’t Wait was an integrated digital campaign that used empathy to bring everyday people and those living with ALS together through the hopeful return to life when this (pandemic) is over. To date, the campaign has earned over 5.3 million media impressions, nearly 2 million video views, a 205% increase in conversations, and an 81% lift in new donors.
The ALS Association
Identity, campaign, content, and media