A Straightforward Brand

Dalo Shipping is one of the largest freight forwarders operating in the United States. Its automotive, ocean freight, and ground transportation services routinely haul more than 1,500 vehicles and other commodities around the world each month. But you might not know it. 

Because in a crowded industry of global carriers and boutique transporters, it can be hard for a young shipping company to stand out. Just think about it: As a customer, how do you choose between brands with near identical services for something you almost never think about until you need it?

Our challenge was to deliver an unforgettable brand and digital expression that would position the client as a valet shipping company with global reach, drive business leads from the site, and accelerate growth into new service areas. 

During our research, we discovered the uniform industry of manifests and cold containers was at odds with Dalo Shipping’s service experience. Where most companies compete over supply chains, shipping lanes, and tracking technology, we seized the opportunity to humanize logistics and own the deeper connection of personal trust. 

Our brand and identity platforms elevated the personal promise of a dependable shipping partner that is always there for its customers, whether on the end of a phone, or on the other side of the world.