{"id":19,"date":"2019-08-29T16:30:42","date_gmt":"2019-08-29T16:30:42","guid":{"rendered":"https:\/\/themes.pixelwars.org\/ikonik\/demo-01\/?page_id=19"},"modified":"2026-01-28T15:18:35","modified_gmt":"2026-01-28T15:18:35","slug":"about-me","status":"publish","type":"page","link":"https:\/\/buglecreatives.com\/personal\/about-me\/","title":{"rendered":"About Me"},"content":{"rendered":"\t\t
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Hello. My name is Joseph Smallwood, and my calling is simple: to inspire, challenge, and make belief.

I'm a strategist, story designer, and executive director<\/b> living in The District. My canvas? Organizations of every shape and size, where I use innovative ideas, designs, and solutions to bring vision to life, from concept to belief.

With 20 years in brand, strategy, communications, design, and content, I'm a seasoned leader with a creative twist. I thrive on telling stories that spark change and add value\u2014setting the bar for great work with a dash of fun along the way.

Life is an energy waiting to be harnessed\u2014a vast purpose that pushes us to our limits.<\/span>

From tight spots to novel ideas, I'm the ultimate go-to resource, bringing together talent and sparking creativity. Trust and collaboration are my cornerstones, paving the way for creations that make our world better, because they were designed to.

Beyond work, my heart lies with family, learning, language, and the joys of gaming and gardening. I find solace in the mysteries of space and the mind, alongside classic cars, good music, and the simple pleasure of street tacos.

Sound like fun? You bet it is!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\tHow the H*LL Do I do that?<\/i>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Research\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Research<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

I take the guesswork out of the creative process by structuring the work around quantitative data and commonsense insights\r\n\r\n<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Integrated Marketing<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Providing actionable direction and purpose for all activities, sustained engagement, and measurable success<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Strategy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Strategy<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

A solid strategy reflects your business strategy,\r\nensuring that each design decision reaffirms the promise of what you deliver<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Copy & Content<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

The difference between the almost right word and the right word is the difference between a lightning bug and lightning<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Brand\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Brand<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

More than a logo or identity system, a strong brand bridges the gap between who you are and what others believe<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Video<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

No other medium has the power to build brands and make belief like the artful edit of pictures and sound<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Design<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

My teams love to sweat the details because all the strategy in the world is wasted without sound, intelligent execution<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Events & Experiences<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

I transform audiences into communities through multisensory storytelling and immersive experiences\r\n<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\" Joseph is an exceptional creative leader and strategic thinker. I\u2019ve had the pleasure of working with him on countless projects over the years and experienced first hand how his passion for the work, attention to detail and unwavering commitment to excellence are a contagious force.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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Matthew Scott<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
SVP \u2014 Art & Design, Mythic<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\tProcess<\/i>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Discover<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Concept<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Design<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Develop<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Test <\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Launch\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Launch<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\tSelect Clients<\/i>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\tWork Like A Duck<\/i>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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Calm on the surface, but paddling like the dickens underneath. I never ever promise more than I can deliver, but I fight like hell to always deliver more than I promise. Click to explore my portfolio and imagine what we could do. Together.<\/strong><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Hello. My name is Joseph Smallwood, and my calling is simple: to inspire, challenge, and make belief. I’m a strategist, story designer, and executive director living in The District. My canvas? Organizations of every shape and size, where I use innovative ideas, designs, and solutions to bring vision to life, from concept to belief. With… <\/p>\n

Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-19","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/buglecreatives.com\/personal\/wp-json\/wp\/v2\/pages\/19","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buglecreatives.com\/personal\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/buglecreatives.com\/personal\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/buglecreatives.com\/personal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buglecreatives.com\/personal\/wp-json\/wp\/v2\/comments?post=19"}],"version-history":[{"count":178,"href":"https:\/\/buglecreatives.com\/personal\/wp-json\/wp\/v2\/pages\/19\/revisions"}],"predecessor-version":[{"id":1554,"href":"https:\/\/buglecreatives.com\/personal\/wp-json\/wp\/v2\/pages\/19\/revisions\/1554"}],"wp:attachment":[{"href":"https:\/\/buglecreatives.com\/personal\/wp-json\/wp\/v2\/media?parent=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}