2020 Platinum Winner of a MUSE Creative Award, this Public Service Announcement was distributed across The ALS Association’s owned media channels, and donated media commitments. Featuring music by The Killers and Oscar-winning VO talent, this :60 PSA with :30 and :15 cutdowns was designed to raise awareness of a rare disease during one of the rarest moments in our history. Our integrated strategy skyrocketed our content to become the most successful ever published by the Association.
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