To make anything that matters to anyone, you need to step into their shoes. Inclusion and applied empathy are essential to our shared success. We Can’t Wait is an integrated campaign that used empathy to bring together everyday people and those living with ALS through a uniquely shared experience and the hopeful return to life when the pandemic is over. This 12-week omni-channel campaign earned over 5.3 million media impressions, nearly 2 million video views, a 205% increase in conversations, and an 81% lift in new donors.
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